The Drink Show

The Drink Show is a premium drinks discovery afternoon held in Newcastle, New South Wales, bringing together wineries, craft distillers, portfolio partners - including international importers and interstate distributors representing multiple producers - alongside modern drinks brands, all in one place.

Visitors can explore more than 200+ tastings across independent producers, emerging brands and carefully selected portfolios while meeting makers, discovering new releases and seeing what is trending across the Australian drinks industry. Whether you are a wine enthusiast, a spirits lover or simply enjoy discovering something new, The Drink Show offers the opportunity to taste, compare and learn in a welcoming and engaging environment.

This is not a high-volume drinks festival.

The Drink Show has been designed around genuine discovery, meaningful conversations and quality tasting experiences within a structured, wine-led environment connecting producers, portfolio partners, trade buyers and engaged consumers.

No Tokens. No Vouchers. No Gimmicks.

Your ticket includes access to tastings from participating exhibitors, allowing visitors to explore naturally, revisit favourites and discover new brands without the stop-start feel of traditional pay-per-sip events.

Held at Newcastle Showground Exhibition Centre, close to Newcastle's beaches, dining precincts and the renowned Hunter Valley wine region, The Drink Show offers a more relaxed and premium tasting experience with limited attendance, balanced exhibitor categories and a carefully curated event atmosphere.