The 'World's Biggest Merino' is a three storey structure of concrete and steel measuring 15.2 metres high and 18 metres long. This monument was built in 1985 as a celebration of the Goulburn and surrounding district's fine wool industry. It is an impressive life-like model of 'Rambo', a stud ram from a the local property 'Bullamallita'.
This unique 'big' attraction is located just off Goulburn's southern exit and stands proud as a symbol of Goulburn - 'the Fine Wool Capital of the World'. The Big Merino houses a permanent exhibition on the 200 year history of wool in Australia.
The gift shop displays an extensive range of light weight wool garments as well as a great selection of pure merino and luxurious possum merino knitwear, knitting yarn and Australian made sheepskins. They also stock cosmetics, lanolin products and souvenirs. The Big Merino gift shop is now considered to have one of the best selection of wool products in Australia.