The Social Wine Bar

Discover The Social, Echuca's riverside wine bar overlooking the Campaspe River.

Tucked away on the banks of the Campaspe River, The Social is a welcoming destination where locals and visitors gather to enjoy exceptional regional wines, local produce and genuine country hospitality. With sweeping views from the courtyard and deck beneath a magnificent century-old pine tree, it's the perfect place to relax and soak up Echuca's laid-back charm.

Blending historic character with contemporary style, The Social offers a thoughtfully curated selection of regional wines, local craft beverages, cocktails and seasonal grazing options celebrating Victorian produce. Whether you're stopping by for a leisurely afternoon, sunset drinks with friends or a pre-dinner glass of wine, every visit is designed to be relaxed, welcoming and memorable.

Conveniently located on High Street, just moments from Echuca's historic Port precinct, The Social is an ideal stop while exploring the region or settling in for an afternoon by the river. Walk-ins are always welcome, while groups of six to 15 can reserve a table in the courtyard or on the deck to enjoy one of Echuca's most relaxing riverside settings.

Pair your visit with a stroll through the historic Port of Echuca, a paddle steamer cruise or an afternoon exploring the town's boutique shops before settling in for a glass of regional wine by the river.