Facts and Figures

Tourism NSW identifies market trends and provides specialised market analysis and material for strategic planning, management and marketing of the tourist industry.

A comprehensive collection of state tourism data is provided for both regional and statewide tourist visitation.

Reports detail domestic and international tourist activity, market share, purpose of visit, visitor origin, transport, expenditure, accommodation, employment-generated and other tourism activity insights.

Research is essential to keep an organisation's programs on track and responsive to changes in the marketplace. Our Information & Research Unit identifies market trends and provides specialised market analysis and material for strategic planning, management and marketing in the tourism industry.

This section contains results of research, state and regional statistics, market profiles and links to sources of additional information. Access to our research and statistics archives is also provided.

Statistics and reports are provided as PDF files and can be viewed with Adobe Acrobat Reader – download the Reader.